
“Fight for the things that you care about, but do it in a way that will lead others to join you.”
– Supreme Court Justice Ruth Bader Ginsburg (1933-2020)
Most people, including me, are bad at persuading others to support your cause. We mistakenly think that if we just give someone the facts, we will sway them to agree with our point of view.
For years, I loved the quote by British climate communicator George Marshall: “Science is not what persuades people. It’s the stories they hear from the people they trust.”
Before I share my 5 steps, allow me to share a recent story where I was somewhat successful persuading someone on the spot. Yet, I feel like I failed. Then I will recount my frustration of attending recent Congressional town halls in Oregon with disruptive audience members not allowing my member of Congress and other attendees to speak. I don’t feel like these hecklers are effectively winning, influencing people, and inspiring others to join their cause. Their disorderly tactics motivated me to write this blog.
A Brief Conservation with a Climate Denier in Salem, Oregon
On Sunday, August 31st, I blew an opportunity to significantly persuade someone. I drove from my home in Portland, Oregon to the State Capitol Building in Salem, Oregon to give oral testimony to the Joint Legislative Committee on Transportation. In my oral testimony, I expressed how I saw climate change working in the national park. Thus, I urged the lawmakers to pass a climate friendly transportation package that fully funds public transportation in Oregon.
I woke up that morning to an email from Helena Birecki, the Chapter Chair of the local Climate Reality Portland OR Chapter. The email simply stated, “Transportation-interested folks. Please read and consider.” I considered myself a passionate advocate on public transportation, so this email caught my eye. Helena included an email from Cassie Wilson, Legislative Manager for 1000 Friends of Oregon. In her message, Cassie wrote,
“There is a public hearing tomorrow (Sunday, August 31 at 12pm) on the bill, HB 3991. We understand that it is Labor Day weekend and many folks are offline or otherwise occupied – but if you are able to join us and submit written testimony or sign up to testify virtually or in-person, your efforts would be greatly appreciated.”
I traveled to the State Capitol several times in the spring of 2025 to lobby legislators to support a legislative package that fully funded public transportation. The legislators and their staff I lobbied were receptive to fund public transit in the 2025 transportation package. However, the bill package failed to pass at the end of the session because it did not have enough Democratic support. I found it infuriating because the Democrats had a super majority (60%) of seats in both the House and Senate chambers. Yet, the bill died because they did not have enough votes to pass it before the legislative session ended on June 30, 2025.
All the other times I traveled to Salem during the legislative session the winter and spring in 2025, I carpooled with other climate advocates. The Interstate 5 route from Portland to Salem is a grind to drive with heavy traffic during weekday rush hour. The good news: it was Sunday of Labor Day weekend, so the traffic would be light. The bad news: it was too short of a notice to arrange for a ride to Salem, so I needed to drive myself and figure out where to park.
I arrived inside the Capitol Building after 11 am, with an hour to spare before the hearing was scheduled to start. A large crowded assembled outside the hearing room of primarily conservative citizens eager to testify against any tax increases. I made a beeline for the bathroom since I had last used it two hours before the drive to Salem, finding a free parking space, and walking 10 blocks to the Capitol Building.
While I washed my hands inside the men’s restroom, a friendly thirty something young man asked me if I was there to testify for the transportation package. I affirmed that that was why I was there. He was eager to tell me that his grandfather was once the Governor of Oregon. He then shared that he felt like this special hearing and session on Transportation was illegal and not the way that legislative business should be done in Oregon. He could not wait to voice this opinion to legislators during the hearing, especially if he had a chance to give oral testimony. In addition, he was against raising taxes to fund transportation in Oregon.
He thought I would agree with him, but he was curious what I would say in my oral testimony.
I responded, “I am very worried about climate change, so I am going to testify that I think public transportation should be fully funded.”
As soon as the words “climate change,” he replied, “Can I share with you my words that I like I assure folks that they don’t have to worry about climate change?”
I was in a sour mood driving down to Salem to give oral testimony in the middle of Labor Weekend when I would have rather been hiking with my wife. Thus, I retorted, “I am anxious to draft my testimony in the few minutes before this hearing. I am not interested in getting into a debate about climate change.”
He replied, “I am not interested in debating either. Can I just share my information with you?”
In exasperation, I sighed and said, “Sure.”
He proclaimed, “People worry about climate change, but I want to put you at ease that forest fire smoke and volcanoes emit a lot more carbon dioxide (CO2) than humans.”
I countered, “That is not true. That was debunked many years ago by scientists. In fact, humans are currently emitting 100 times more CO2 than volcanoes.”
He was flabbergasted, “Really? Do you mind if I look this up using AI (artificial intelligence) to determine which one of us is correct.”
I answered, “Yes. Go for it!”
He looked up the answer on his iPhone. AI showed I was basically correct that humans emit a lot more CO2 than volcanoes. He joyfully responded, “Thank you so much! I did not know that!”
He had a big smile and reached out to shake my hand. I gladly shook hands with him. I asked him what his name was. I might have even given him one of my business cards. I wished him the best of success at the hearing and then ended the conversation. I was singularly focused drafting my oral testimony before the hearing began.
While I composed my words for my oral testimony, the Capitol security opened the doors to allow the public into the hearing room. That same fellow walked up to various legislators at the dais before the hearing officially started to shake their hands and introduce himself. He loved interacting with people even if he gave off vibes of some social awkwardness.

During the hearing and afterwards, I regretted I did not get his phone number to have an ongoing conversation with him. He was politicking and attempting to entice legislators and citizens to his conservative point of view. Yet, in my conversation with him, he had an openness to learn more information and a flexibility to adjust his opinion when it did not correspond with his ideology. I felt like a blew it that day to stay engaged with him.
To shift his thinking about climate change would probably require an ongoing sustained effort. However, I was not feeling it that Sunday. I was narrowly focused on delivering my oral testimony and immediately heading home. He probably veered back to his conservative thinking on climate change after I left, especially to stay in the good graces of his family, friends, and other conservative peers. Years ago, I read the book, How to talk to a Science Denier by Lee McIntyre. One of Lee’s tips is that it really takes a long-term effort of gaining trust and rapport with someone before you have a possibility of changing someone’s mind.
I shared this story because I had a positive discussion with that young man that day. However, I feel like I fell short because I overlooked him. I did not fully appreciate the opportunity I had in the moment to persuade him in the long term. I give this example as a situation of how folks like me who like to blog and write about persuading others don’t always get it right.
Feeling Frustrated by Gaza Protestors at local Congressional Town Halls
I decided to write this blog after my wife Tanya and I attended a town hall for our member of Congress, Rep. Maxine Dexter, on Saturday, September 6th. Rep. Dexter likes to hold these in person town halls at a nearby school gymnasium or auditorium about once a month. As a climate organizer, I love attending local Congressional and legislative town halls to bring attention to the issue of climate change.
The frustrating part of these town halls is that they are often disrupted by activists trying to stop the Israeli genocide of Palestinians in Gaza. My wife and I as well as most of the audience members are very unhappy about how Israeli is conducting the war in Gaza. Our members of Congress, such as Rep. Dexter, Senator Jeff Merkley, and Senator Ron Wyden, all seem to disapprove of the Israeli war on Gaza. However, no words or actions never seem to be enough to the local activists attending these town halls. Instead of listening to the member of Congress speak and waiting their turn to ask a question, they shout down the elected official and don’t give the audience a chance to hear what the Senator or Congresswoman has to say on any subject.

For my wife, other audience members, and me, the activists on Gaza often come across as annoying and uncaring. They are so focused on Gaza that they don’t seem to care all about other issues constituents want addressed at the town hall such as threats to our democracy, climate change, immigration, women’s rights, healthcare, etc. They appear so singularly passionate about Gaza that they don’t realize that they might be alienating others that could potentially ally with them. They are so loud and disruptive that others attending the town hall and myself feel even less inclined to do anything to partner with them and speak out on the Gaza situation.
Personally, I want a two-state solution that honors the Israelis and Palestinians to live in peace in that region. Like New York Times Columnist Thomas Friedman, I believe in “Two states for two people.” I strongly think the Palestinians living in the West Bank and Gaza are entitled to full human rights and an independent state. At the same time, I believe there should be an Israeli for the Jews living there. I detest Israeli Prime Minister Benjamin Netanyahu. I think he is an autocrat destroying Israeli democracy. I applaud Last Week Tonight with John Oliver’s takedown of Netanyahu on its September 28, 2025 episode. I am very angry about the West Bank Israeli settlers and the military destroying homes and farms while attacking Palestinians in the West Bank.
My wife and I mourned deeply the Hamas attack on Israeli on October 7, 2023. There is so much pain and trauma in that region because of world events like the Holocaust, the eastern European Pogroms, the Nakba in Palestine, etc. I see that region as very complicated. I don’t have the answers. I recently read Ta-Nehisi Coates’ book, The Choice, where he writes a deeply critical perspective on Israeli comparing the occupation of the West Bank to apartheid and the American south under Jim Crow. I did not read anything in the book that I found myself disagreeing with what he wrote. In fact, he ends the book by admonishing American culture and media for not providing the Palestinian perspective when we hear stories about Israeli.
I want to be clear that protests, including disruptive protests, are meant to make us feel uncomfortable. In 2016, I supported NFL quarterback Colin Kaepernick’s taking a knee protest during the playing of the U.S. national anthem before football games to protest racial injustice, police brutality, and oppression in this country. A good protest should make one angry and then have an internal reflection on why they are angry and uncomfortable. Thus, I want to be respectful of the activists trying to draw attention and action to the horrific situation happening in Gaza. I feel their pain and their need to be heard. If I was in their shoes, I would feel the same way.
On the other hand, I don’t think they are being effective by being disruptive and disrespectful at Congressional town halls. I am scared about our democracy, climate change, and immigration policies of the Trump Administration. They don’t seem to care about those issues at all. Even more, they don’t seem to care about Israelis living in Israeli when they have chants like “from the river to the sea, Palestine will be free.” I don’t want Gazans starved and bombed out of Gaza and Palestinians pushed out of the West Bank. Nor do I want Israelis evicted from Israeli.
Days after the October 7, 2023 Hamas attack, my wife Tanya and I went to a “We refuse to hate” interfaith service held at an Islamic Mosque in southwest Portland on October 23, 2023. Nearly every local religion was represented by various faith leaders, such as Muslim, Jewish, Catholic, Baptist, etc. They talked about how they wanted peace for that region and to stop the killings. We would attend another event like that in a heartbeat. However, I don’t see the activists for ending Israeli war on Gaza wanting to work for a true peace for the Israeli Palestinian conflict. Their answer seems to just be for Israeli to go away. I want a genuine peace for Israelis and Palestinians. Thus, I don’t have much patience for the disruptive protesters.
At the September 6th town hall for Representative Maxine Dexter, my wife Tanya and I made signs before the event saying, “Let Maxine speak!” During the town hall, a protester about the Gaza situation interrupted the Congresswoman and kept shouting over Rep. Dexter as she spoke. The person sitting next to us turned around to say, “I think you made your point.”
I got my sign out from under my chair and chanted “Let Maxine speak!” until the protester quieted down. Yes, citizens should come to these town halls to express the issues they want their member of Congress to prioritize. At the same time, they should not drown out others who are there to advocate for other vital issues, such as our democracy, climate change, and protecting immigrants. I don’t see how we are going to build for a lasting Middle East Peace and human rights for the Palestinians without a healthy American democracy and a livable planet.
This is why I want to share my 5 Steps to Persuade Someone to Support Your Cause:
1. Listen fully
On Saturday, July 13, 2024, I knocked on doors in Fairview to urge voters to support Oregon Legislator Rep. Zach Hudson in his re-election campaign. I canvassed one door where a man in his 30s answered. He identified himself as a Palestinian American very upset about the situation in Gaza. He had friends and family killed by the Israeli Army. He said that was the only issue that mattered to him in this election. He wanted to know how Rep. Zach Hudson felt about this issue before he could even consider voting for him.
His hurt over the situation in Gaza was very palatable and vivid in that moment. Thus, I made sure that I completely listened to what he said. I was fully present in the moment to make sure he felt heard, and I felt his pain. This was the only conversation in the world that mattered to me in that moment.
2. Acknowledge their perspective
I responded that he had every right to feel the way he did. I shared that if I was in his situation, I would feel the same way. I said it in a humble way where I sincerely meant it. I deeply cared about his pain at that point in time and was intent on doing something about it.
3. Agree with them
I shared that I am also outraged by the over-the-top response of Israeli to their war on Gaza. I believed that Israeli had no right to the level of bombings and killings in Gaza. It was simply indefensible. The response by Israeli made me angry, but I did not know what to do about that situation. I expressed that I was open to learn all that I could from him.
We both agreed that Hamas should never have attacked Israeli on October 7, 2023. At the same time, Israeli’s very violent response was not justified.
4. Take Action to show that you care
I immediately knew that my words were not enough. Even more, this man wanted to know that his legislator cared before he would even consider voting for him. Thus, I knew what I had to do.
I asked this man if I could call Rep. Zach Hudson to speak to him directly about his question. The man said, “Absolutely!”
I reached for my iPhone and called Zach. He answered immediately. I told Zach that I had a voter at a door that was outraged about the Israeli response in Gava. I asked Zach if he could talk to him on the phone. Zach said, “Yes! Put him on the phone!”
The voter then explained to Zach that he was a Palestinian American deeply hurt by the Israeli war on Gaza. He wanted to know Zach’s opinion on this.
Zach acknowledged that the Israeli response on Gaza was way too violent and extreme. Zach felt there should be a U.S. arms embargo on Gaza. He was not afraid to say that publicly and in the legislative resolutions about that.
The man then smiled. He looked at me. He handed back my phone and announced: “That’s all I needed to hear! He has my vote!”
5. Thank them
I thanked the voter for his time and sharing his story with me. The man thanked me for connecting me with Zach. He was very appreciative that I took his story, his family trauma, and his vote seriously.
I knocked on over 4,000 doors during in 2024 to urge voters in the metro east Portland area to vote. This was one of my most memorable experiences.
Final Thoughts
This interaction with this voter and my impromptu response taught me a lot how to Persuade People to Support Your Cause:
This interaction with this voter and my impromptu response taught me a lot how to Persuade People to Support Your Cause:
- Listen Fully
- Acknowledge their perspective
- Agree with them
- Take action to show you care
- Thank them
I can’t guarantee that these 5 steps will work in every situation, but they worked in the story that I just shared.
On the other hand, I will share what doesn’t work to persuade someone to support your cause or views:
- Shaming
- Yelling
- Lecturing
- Mocking
- Sarcasm
- Talking down to someone in a condescending tone
- Rolling your eyes
- Sighing
- Being snarky
- Interrupting conversations, especially in a public meeting
- Shit posting online
I want to end with the podcast interview that Political Analyst Nicolle Wallace had with American documentary filmmaker Ken Burns on the September 1, 2025 episode of her podcast The Best People. They were talking about the best way to learn about American history while persuading people. As they concluded their interview, Ken Burns quoted the novelist Richard Powers said, “The best arguments in the world won’t change a single person’s point of view. The only thing that can do that is a good story.”
He went on to say, “When you say you can talk to anybody, what you mean is that I don’t have to say that ‘you’re wrong!’ Because when you tell someone that they are wrong, it’s over. Just as when they tell us we are wrong, it’s over.”
Whether or not you use these techniques in this blog, tips I shared in another recent blog, or advice from others, there’s some universal truths to communications. Make sure that you fully listen to someone so that they feel heard, find common ground, show that you care about them, and just maybe they will be persuaded by your point of view.
Best of success communicating with others! I hope this blog was helpful.







